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Subscription vs One Time Payment
When it comes to building a website for your business, there are two common pricing models: the traditional one-time payment and the modern subscription service. Both have their merits, but they differ significantly in how they support your website’s lifecycle and your ongoing business needs.
I’ve flipped the script by offering custom websites on a subscription model, starting at just £50 per month. Why? Because I believe a website isn’t a static product but a living, evolving tool for your business. Let’s explore the differences between these approaches and why a subscription service might be the smarter choice for you.
The One-Time Payment Model
Traditionally, custom websites are quoted and sold as a one-time payment, with costs ranging from £500 to £10,000 depending on the complexity of the project and the expertise of the web designer. While this approach might seem like a clear-cut transaction, the reality is a bit more complex.
The Workflow
Here’s what a typical one-time payment project might look like:
- Meetings, Conversations, and Quotes: The process begins with discussions about your needs and a quote. This can be time-consuming.
- Content Writing and Approval: You provide the content, either by writing it yourself or hiring someone, and sign off on it.
- Design Sign-Off: The design is created and finalized based on your input.
- Staging Site Sign-Off: A test version of your site is built, reviewed, and approved.
- Launch: The website goes live.
Then What?
Once the website is live, it’s all yours. But here’s the catch: your shiny new site won’t stay shiny on its own. Websites require regular updates to remain relevant, secure, and optimized for SEO. Without ongoing support, you’ll face challenges like:
- Needing a New Banner or Feature: You’ll need to request a new quote and wait for updates.
- Unsure What to Write for Your Blog: You’ll have to figure it out on your own, potentially slowing down your content strategy.
In short, the one-time payment model can leave you stranded with a static site and an ongoing list of tasks to keep it fresh.
The Subscription Service Model
In contrast, a subscription service simplifies the process, reduces upfront costs, and provides ongoing support to keep your website thriving. I have designed our subscription service to be as streamlined, supportive, and stress-free as possible.
The Workflow
- Sign Up and Onboarding: Choose a subscription plan that suits your needs, and we’ll guide you through the onboarding process.
- Wireframe Approval: Review and sign off on the initial structure of your site.
- Staging Site Sign-Off: A test site is created and refined based on your feedback.
- Launch: Your website goes live!
- Ongoing Support: This is where the magic happens:
- Blog Support: Need blog ideas or guidance? We’re here to help.
- Content Updates: We’ll handle content changes to keep your site fresh.
- SEO Improvements: Get tailored advice and updates to improve your site’s visibility.
- On-Demand Support: Need a new feature or tweak? No need for quotes – we’ve got you covered.
Why Subscription Wins
With a subscription service, you’re not just getting a website; you’re getting a partner in your online success. It’s faster, more efficient, and ensures your website evolves alongside your business. Instead of a single transaction, you’re investing in continuous improvements and support, all at a predictable monthly cost.
Final Thoughts
Your website is more than a digital brochure – it’s a dynamic tool for growing your business. While the one-time payment model might seem like a quick solution, it often falls short when it comes to long-term needs. A subscription service provides not just a website, but the ongoing expertise and support you need to keep your online presence strong.
Ready to flip the narrative and invest in a website that grows with you? Let’s get started with a plan that works for you. Your business deserves better than one-and-done.