How to get more visitors to your website

You’ve got a website. Great. But now what?

Getting people to actually find it is the next step—and for most small businesses, that’s where things start to feel a bit murky. So let’s break it down. This post covers simple, practical ways to get more eyes on your website—and a reminder that traffic is only useful if it turns into action.

1. Match your socials to your website

One of the quickest ways to lose someone’s trust? Inconsistency. If your Instagram is all soft pastels and friendly “hey you” captions, but your website feels stiff or corporate, people will hesitate.

Your branding—colours, fonts, and especially your tone of voice—needs to carry through from social to site. You want people to land on your site and know immediately: yep, this is the same person I saw on LinkedIn/Instagram/Facebook.

If you haven’t already, audit your visuals and messaging across platforms. Are you saying the same things, in the same way, using the same look and feel? If not—start there.

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2. Use local directories + create content for your location

If your work is tied to a location (even loosely), don’t skip this. Get yourself on local directories—Google Business Profile, Yelp, and any niche ones for your industry.

Also: make it obvious on your site where you’re based or where you serve. A quick blog post like “How I help artists in Manchester feel confident showing up online” goes a long way for search engines and real people looking for someone local.

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3. Research what people are searching for

Before you sit staring at a blank blog post, use tools like:

• AnswerThePublic
• Google’s autocomplete (start typing your service and see what pops up)
• AI tools (yes, even ChatGPT!)
• Avatar research - offer a incentive and ask your target audience about their struggles, how they would feel if that problem was solved and record what they say. This is absolute gold you have direct from your target audience what they struggle with and how can they move forward (with you).

You’re not guessing here—you’re looking for questions your potential clients are already typing into Google or thinking in their head. Then, answer them clearly on your website.

This builds trust and helps your content show up where it matters.

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4. Check Google Search Console

If you’ve got Search Console set up (and you should), check your performance tab. You’ll see what search terms are bringing in impressions—i.e. what people see but don’t always click on.

Those low click-through pages? Rework them. Update the title, sharpen the meta description, and make the headline more specific. A few tweaks can make a big difference.

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5. Understand how analytics really work now

Analytics aren’t as straightforward as they used to be. Because of cookie consent banners, your site can’t track someone’s visit unless they actively press “accept.” That means your numbers might look lower than they really are.

If you want a fuller picture, you could:

• Use server-side tools that don’t rely on cookies (like Plausible or Fathom)
• Focus more on actions taken (form fills, bookings, link clicks) than just page views

It’s not about obsessing over every single stat—it’s about seeing what’s working and where people drop off.

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6. Other ways to get eyes on your site

• Guest on podcasts or collaborate with people who already have your ideal audience.
• Add your website link everywhere—email signature, booking systems, directory listings, even your Instagram bio highlights.
• Blog consistently—one good post a month is better than a flurry then nothing.

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But here’s the thing: traffic isn’t everything.

You can have 500 people visit your site in a week… and zero enquiries.

The truth is, getting visitors is only half the job. What matters more is what they do when they get there.

That’s where CRO—conversion rate optimisation—comes in. If you’ve never heard of it, it’s basically just the art of turning visitors into enquiries, bookings, or sales.

It’s making sure:

• Your service pages are clear, not vague
• Your forms are easy to fill
• You’re showing just enough social proof to build trust
• People know exactly what to do next
• Write a great bio for your blog builds trust and authenticisy

So yes, get more eyes on your website. But make sure the website is ready for them when they arrive.

In summary

Getting more visitors to your website doesn’t need to be overwhelming—it’s about staying consistent with your brand, showing up in the right places, and creating content people are already looking for. Tools like Google Search Console and AnswerThePublic can give you a head start, but remember: traffic means very little if your site isn’t converting.

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