Sarah LLoyd SEND Services

Sarah Lloyd SEND Services

As this was a brand new business, we made the decision early on to launch in stages rather than try to build out everything at once. Stage one, what's live now, is a homepage designed to cover everything a visitor needs: who Sarah is, her qualifications and experience, and the two core sides of her work, support for families and support for schools and organisations. The plan is to expand the site further down the line as the business grows.

What I built

The site was built in Webflow. Sarah came to the project with her content already written and a branding sheet covering colours and fonts, put together by another designer she'd worked with. My job was to take that foundation and build it out into a polished, professional website that did justice to both her brand and her message.

Sticking closely to the branding gave the site a calm, considered feel that matches the nature of Sarah's work, thoughtful, warm, and evidence-based rather than clinical. The layout is split clearly between the two audiences she serves, families navigating SEND for their children, and schools or organisations looking to strengthen their SEND provision, so each visitor can quickly find the information most relevant to them.

The result

Sarah now has a professional, on-brand website that clearly communicates her expertise and the two distinct services she offers, giving her a credible first point of contact for both families and educational organisations. She was delighted with the outcome, and stage two of the project is already on the horizon.

‍