More Wellbeing

The Challenge

When Ilona came to me, she wasn’t confident that her website truly reflected who she was or what she stood for. She felt unsure about her tone of voice and whether her existing content was connecting with potential clients in the right way.

She wanted a site that felt authentic — one that would help visitors get a real sense of her personality and approach. As she put it, “clients need to have a great relationship with their counsellor to get the best out of their sessions.” That became our guiding principle throughout the project.
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Refining the Content

Together, we completely reworked the website copy. We clarified her messaging, dug deeper into her background and experience, and brought forward what makes her unique as a counsellor. The goal was to highlight both her professional expertise and her human side.

We also restructured some of her existing content. For example, the popular “I help with” section — something her past clients had found particularly useful — now lives under the Resources page, where it’s easier to find.
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Creating the Logo

Ilona didn’t have a logo before, so I created one as part of the project. Through our onboarding and feedback sessions, it became clear that connection to nature — along with the colours green and red — was important to her.

After exploring several iterations, we landed on a simple wordmark: more wellbeing in dark green, paired with an icon of two leaves. The logo scales beautifully, with the leaves alone working well as a standalone mark.

This leaf motif also inspired the subtle patterns throughout the website — leaf shapes within squares. The squares represent balance and stability, the feelings Ilona wants her clients to experience after working with her.
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Colour Palette

When I asked Ilona which colours resonated with her, she said, “Red and green — although you don’t see red on counsellor websites very often.”

My response? “Why not? I like a challenge.”

While red is used sparingly — mainly for buttons and accents — it creates a lovely contrast against the dark green, making key elements stand out. The combination feels grounded and confident, while still warm and inviting. I didn’t want Ilona’s website to look like every other therapist’s site. It needed to feel unique, just like her.
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Moving from Wix to Webflow

At first, Ilona wanted to keep her site on Wix because she’d already invested in it. But as we worked through wireframes, she began to see that Wix would limit what we wanted to achieve — things like custom animations, unique layouts, and interactions (for example, the hover-over pattern on the About page — go check it out!).

With that in mind, Ilona decided to make the move to Webflow. Now, she has much more control over her website and the freedom to expand it easily in the future.