Be Connected Coaching

Beth Callen — Executive Coach

Beth came to me looking for a complete refresh: a new website, logo, and cohesive brand identity that better reflected her current work as an executive coach.

We began by defining the visual direction, focusing on creating a more modern and meaningful logo. Together, we chose the Buddhist Endless Knot — a symbol representing interconnectedness, balance, and the continuous nature of growth. This concept aligned closely with Beth’s coaching philosophy. The symbol was paired with a refined colour palette of two contemporary blues and a soft off-white to create a calm, professional feel.

Once finalised, the logo was rolled out across a full set of brand assets, including her email signature, LinkedIn banner, and presentation templates. (Logo development support by Sean at Lazarus Creative.)

With the brand in place, we moved into the website. I collaborated closely with Beth during the wireframing stage to shape clear, purposeful content. We iterated until the messaging felt aligned with where her coaching business is today — not where it was a few years ago.

The site was built on Wix, making use of her existing hosting plan. The design balances professionalism with personality, featuring subtle details like animated ink-style underlines to add visual interest without overwhelming the content. To improve usability, we also introduced a simple contact pop-up, allowing users to quickly open their email app or copy her email address.

This project brought everything together into a cohesive, modern brand that truly reflects Beth’s work today.

Project deliverables:

• Logo design
• PowerPoint & Word templates
• Email signature
• LinkedIn banner
• Website design & build

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